Alliance Relationships

eQuant3000 forms relationships with research institutes and companies to deliver solutions that bring real business value to clients. If you're interested in establishing a relationship with eQuant3000, please contact us.

Solutions & Competence
Marketing & Sales
Our experienced experts for marketing work together with technology consultants in interdisciplinary teams to create integrated marketing strategies:

• ranking of target-groups
  
• target-group specific customer solutions
  
• optimization of performance portfolios
  
• conception of product configurations
  
• bundling of products
  
• channel-marketing strategies
  
• customer relationship management
  
  

We understand marketing as an integrated process: we accompany our customers from the market analysis and strategic consulting up to the realization of marketing campaigns.

The Sales and Management organization is the gateway to the customer! Organizations as well as sales and marketing processes must match the respective market segments in order to compete successfully. The adequate use of all sales channels is crucial for qualified customer contact. New communications and marketing technologies are opening up innumerable possibilities for the effective care of existing customers and for winning new ones.

• qualified customer data and customer profile analysis:
  
  • analysis of organizational structures
    
  • study of turnover and sales figures
    
  • potential analysis
    
• sales and marketing concepts and market positioning:
  
  • analysis and evaluation of existing sales and marketing structures
    
  • development of sales and marketing concepts for mass and niche markets description of sales channels
    
  • sales volumes and qualities
    
• planning and implementation of sales and marketing organizations:
  
  • definition of organization and the associated process sequences
    
  • use of methods and tools for customer care
    
• support and management of sales projects (pre and post sales):
  
  • execution, control and management of quotation and sales projects
    
  • on-site sales and marketing support and coaching of projects as well as sales and marketing employees
    
    

Technology & Innovation
The significance of technological innovation for securing and improving the competitive position of companies in the High Tech sector is generally acknowledged. Lightning-fast technological advances are opening up enormous opportunities for new products as yet unknown, but also for improving the price/performance ratio and resource efficiency of existing products. Only successful product innovation will secure long-term company success.

On the basis of many years' experience in the management of market innovations the eQuant3000 team of experts can support you in the development and evaluation of your product ideas and their successful positioning in the market. An overview of our services:

• development and evaluation of product ideas
  
• development of new ideas for products on the basis of innovative techniques for creativity
  
• market segmentation
  
• SWOT and GAP analyses
  
• business plans / business cases
  
• business models
  
• feasibility studies
  
• ascertaining acceptance and price sensitivity
  
• economic efficiency analyses
  

Piloting and implementation of the product idea

• specifications
  
• process descriptions
  
• operative measures planning: pricing, sales channels etc. in accordance with the business plan
  
• market launch description
  
• definition of test markets and pilot customers
  
• market launch support
  

Portfolio analyses

• analysis and evaluation of existing product portfolios through SWOT and GAP analyses
  
• recommendations for portfolio adaptations according to market requirements (competitors / customers)
  

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Strategy & Cooperation
Global trends such as the privatization of telephone companies, the opening up of monopoly markets to competition, the convergence of networks and services as well as players with new business models characterize the change in TIMES markets. Strategic and organizational challenges in the Telecommunications, Information Technology, Micro- and Nano Technology, Logistics and Information Security environment demand a mix of conventional strategy approaches and situation-based methods.

In close collaboration with our clients we develop

• company strategies
  
• product / market strategies
  
• competitive strategies
  

and advise you during strategy implementation about

• organizational development
  
• Change Management
  

Strategies are formulated based on

• traditional environmental and company analyses
  
• company analyses based on the value creation chain
  
• sector structure and competition analyses
  
• SWOT analyses
  
• Gap analyses in order to project strategic gaps
  
• benchmarking studies
  
• portfolio techniques for strategy formulation
  
• deriving efficiency criteria for organizational structures
  

and operates in the following areas

• market models
  
• business models
  
• content & applications
  
• business marketplaces
  
• mobility / mobile content
  
• wholesale
  
• cyber cities
  
  

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